«To be especial» is a manifesto of the best football players of the world, sounded in the new campaign Nike Football dated for start of the largest European championships.

In new campaign have taken part Wayne Rooney - attacking an English national team and Manchester United, Franck Ribéry — the halfback of a French national team and club "Bavaria" and Theo Walcott, playing for the London football club "Arsenal".

About each football player the separate preview trailer, about those qualities which distinguish the especial football player from simply good is mounted.

Campaign begins on site NikeFootball.com with a premiere of a roller with participation Wayne Rooney. The football player prepares for a new season, making ritual of shaving of a head, leaving memoirs on the last season.

«The majority cannot even come nearer to this place. Only units are capable. A season behind a season. It is their house».

Wayne Rooney

Franck Ribéry

Theo Walcott

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