Ogilvy and Mather Singapore have developed realistic printing campaign for toys
Mattel.
Military toys from Mattel
Mattel, one of the world's largest manufacturers of the toys which main hit is
Barbie's doll, applies for 100% of accuracy and realness of the toy models. Year before for transfer of accuracy of
legendary cars Ogilvy&Mather Frankfurt has shown as children operate real cars.
Children's war
Advertising campaign prints «Young Warriors» from agency Ogilvy and Mather Singapore have forced children to operate the real tank, helicopter and military plane.
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