The American manufacturer of condoms №1 Trojan has started the integrated advertising campaign «Evolve» in which the main characters are irresponsible pigs without condoms. «Evolve» agency Kaplan Thaler Group was engaged in creation.
The venereal leader
As informs Trojan, the USA takes in the lead positions on number of cases of undesirable pregnancy and venereal diseases. Annually in the country happens to 3 million cases of undesirable pregnancy and to 19 million cases of infection with sexual infections.
Using a condom — you trust each other
According to Trojan, the new advertising campaign should force to reflect people on values, about safety, about trust to each other, and also that a key to health and well-being is use of condoms. Campaign should show to spectators, that people should divide both pleasure, and responsibility.
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