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Replay Hyperskin: A new Dimension in Denim Experience, Jeans You Can Workout In

Supermodel Irina Shayk was asked to demonstrate a new denim range that literally blows people's minds in this online film / ad for Replay Hyperskin Jeans.

The ad was created by Martin Beswick and Stephane Lecoq of 180 Amsterdam and directed by the ‘Tell No One’ duo out of Good Egg, London.