Marika Barbie + press release

830 Sign

Combining heritage and authenticity

Imagine going back to a time when denim was dyed by bare hands, when detail was deliberate and could not be overlooked and the subtle nuances were what set each garment apart.

Going back to a time when the quality of each piece added to our wardrobe lasted beyond our years, creating the charm of a treasure we would find in our grandparents closet.

The deep-rooted sense of heritage and authenticity merged, making it timeless.

830 Sign draws upon innovation and craftsmanship, utilizing exclusive fabrics, unique technology, and precise detail to design and fit.

Combining heritage and authenticity with an innovative spirit is what makes the collection modern and relevant.

The long road traveled

Traveling has inspired my collections for 830 Sign a great deal because all my experiences and the types of people I have met along the way have motivated the aesthetic you see in the brand.

Creating pieces for a more evolved and sophisticated group has drawn my focus to instilling authentic craftsmanship to each piece. It mirrors your lifestyle with a modern perspective on the basics.

Appreciating genuine quality and having never been one to be influenced by the trends, I have been motivated by understated elegance. For me this means someone who truly understands his own style, molds it and creates it without being flashy or in your face.

At the end of the day, fashion fades and real style is still standing strong. We did not focus on making sure we give you the latest trend because detail, fit and quality will always be our mission.

Where it all began

A superstitious Italian man, my father, born on the 30th of August (8/30) lives his life considering all things a ‘sign’. I guess it goes without saying that the apple didn’t fall too far from the tree when I, born on the 30th of December, learned to believe the same thing. In my family, everything seemed to take place on the 8th or 30th.

Growing up, I became more aware of signs too and noticed the correlation between the dates and without hesitation told myself, “It is a sign…” and on my father’s birthday 8/30/2008 I decided to name the brand 830 Sign, it is sort of my way of giving my father the credit he is due.

See some photos of the a/w 2016 collection.

Photos & text Copyright 830 Sign.

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