Yesterday, aussieBum put some well needed Aussie warmth and sunshine in the coldest winter London has experienced in 30 years.
Last Thursday afternoon, seven hot aussieBum models warmed up the men's underwear department of London fashion temple Selfridges on Oxford street as they walked around the department store's aisles in nothing more than their underwear!
aussieBum's latest underwear range MyDAY, featuring 7 eye-catching waistband colours (one for each day of the week) came to life as the models took on parading in front of thousands of amazed Christmas shoppers.
Get warmed up with more photos.
Photos & text Copyright aussieBum.