Marika Barbie + [Shellac]

Shellac—for Real Men

In biology shellac is a resin that is secreted by female lac insects, which are found in the forests of India and Thailand.

In music, Shellac is a minimalist rock trio from North America.

In fashion, Shellac is a Japanese menswear label, which is designed by Hideshi Maruya.

Unknown to most, shellac is a slang term, which means ‘to strike, batter, or defeat’. Shellac applies this term to its image as the fundamental desire to destroy just another commonsense and unveil the elegance the lies behind that boldness.

The brand is directed at “the man who has the ability to value his own sense and never lose his power, defiance, and ambition, which keep flowing out of his inner self.”

Check out the look book.

Photos Copyright Shellac.