Marika Barbie + [Men's Fashion]

Surface to Air

Surface to Air came of light in the early 00’s. Beginning as a creative agency, the team has branched out into music, film, ready-to-wear, photography, graphic design and strategic planning. Today, each department is developing its own activity within the vision and style of Surface to Air.

By taking this direction, Surface to Air has collaborated with music groups like Justice and Chromeo (music video direction), fashion & luxury brands such as Uniqlo, Louis Vuitton, Loveless, Tsumori Chisato and Issey Miyake (visual communication) and have teamed up to create limited edition collections with world renowned artists (Justice, Norwegian fashion photographer Solve Sundsbo...).

Surface to AirStudio

Prestigious companies, international luxury brands and world renown record labels have often contacted the creative directors at Surface to Air for their expertise in photography, branding, packaging and illustration (Ministère de la Culture, L’Oreal Luxe, P&G, Lacoste, Uniqlo, Louis Vuitton, Marc Jacobs, Tsumori Chisato, Chromeo, Scenario Rock, EMI, Sony…).

This new structure has acted as an extension to the Surface to Air Studio by having a hands-on approach to strategic marketing and distribution (trend analysis, advertisement space…) and allows the execution of each project to have an impacting result from start to finish. This year, we saw the launch of Uniqlo in France.

The duo behind Surface to Air films, are cousins Jérémie Rozan and Martial Schmeltz. By respecting their influences and references, together they have developed a personal aesthetic that is recognizable in their commercials and music videos (Louis Vuitton, Sony, Justice, The Streets, Mignight Juggernauts, Diesel, Scenario Rock…) and remain memorable.

Known for their printed t-shirts and collaborations with graphic designers, and avant-garde consultants, Surface to Air clothing founded its men’s collection in 2004, following with a women’s collection in 2006. Today, the brand Surface to Air has been also successful with their accessories as well as their collection collaborations (Justice, Solve Sundsbo).

Every season, a capsule collection is developed around an influential artist (music, fashion, design). The collection is available at the Surface to Air shops (Paris & Sao Paulo), and in 190 selected stores worldwide (Barney’s, Le Bon Marché, Browns, Park, Le Printemps, Fred Segal, Lane Crawford, Isetan, Colette…).

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Photos & text Copyright Surface to Air.