Marika Barbie + [underwear]

The World Cup, Africa Fashion Week & Dax Martin

The “Dax Martin” brand was born in 2003. In that same year, Dax imported a seamless elasticized hemming machine from the UK—one of the first of its kind in South Africa.

Dax has a small production team that handles everything from cutting, printing, swing tag printing and sewing to press operation, packaging and dispatch.

Dax has spent the past six months adapting the use of presses from the shoe industry for use in swimwear and lingerie production with some extraordinary new products.

Dax has not only established himself as a designer but as an innovator of seamless garment construction.

Dax Martin Swimwear and lingerie is stocked in independent boutiques in Cape Town, Gauteng, KZN, and Europe.

He draws inspiration from all the fabrics found in his mother’s studio, from all her East African Island and Coastal voyages.

Meet the other designers:

Top Fashion Design Stars In South Africa during World Cup
World Cup, Africa Fashion Week & Fabiani
Fundudzi by Craig Jacobs, the World Cup & Africa Fashion Week
Heni, the World Cup & Africa Fashion Week
Suzan Heyns, the World Cup & Africa Fashion Week

Image Description : Lingerie by Dax Martin
Location : SCC, Sandton, Gauteng, South Africa
Credit : Simon Deiner / SDR Photo

Text Courtesy & Copyright Africa Fashion International.