Marika Barbie + woman

Mercedes Benz E-Class urges to feel at home

E-Class by WOW Barbie

Mercedes Benz and agency MERKLEY + Partners have started an advertising campaign “Welcome home. The new E-Class” for model 2010.

In new campaign the attention to design, safety and comfort of new models Mercedes Benz E-Class in which you will feel as at home is focused.
Campaign will involve all channels of communications: TV, a print advertising, the Internet, PR, direkt-marketing. All rollers of campaign can be looked on a site of campaign or on allocated channel YouTube. Mercedes Benz were not limited 30 and 60-second spots and have mounted a documentary minifilm "Welcome Home".
One of leaders of viewings on YouTube are trailers "Museum Trip" and "Hippie".

At the heart of a trailer plot "Hippie" — a meeting of the father with the next guy of the daughter. The rich father does not burn with the desire to get acquainted with the new friend to the daughter because he is convinced, that that again will appear any hippie. The father appears is pleasantly surprised, when the young pair comes on car Mercedes Benz E-Class Sedan BlueTec Diesel, and is ready to change already the opinion, but here he notices an inscription "Blue EFFICIENCY" on the car which says that the future son-in-law chooses the ecologically-focused technologies, and that the young man all the same the next hippie once again starts to think.


The preview trailer "Museum Trip" shows real exhibits of Museum Mercedes Benz. Visitors of a museum easy examine and photograph the rare and unique models presented in a museum when into a window rushes new Mercedes Benz E-Class Coupe and... rises on a place of honour among unique cars.

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Mercedes Benz E-Class urges to feel at home + woman