Marika Barbie + woman

Magazine Marie Claire has created the modern woman
Agency Publicis Brazil has presented printing campaign for Marie Claire is a fashionable magazine for bright, active and successful girls.

Frameworks of the modern woman

Female head by WOW Barbie

Languid sight by WOW Barbie

Sexual pose by WOW Barbie

Instead of a head — magazine

The creative idea shows, as the magazine can "create" a physiognomy of the modern woman. It is reached by demonstration of the cut off figures where instead of a head there is a magazine.

Ad Campaign: Marie Claire — Face off
Tagline: Keep a high self-esteem even after taking off your high heels
Advertising Agency: Publicis, Brazil
Creative Directors: Hugo Rodrigues, Alessandro Cassulino
Art Directors: Fábio Rodrigues, Alessandro Cassulino
Copywriters: Rodrigo Strozenberg, Hugo Rodrigues
Photographers: Edu Lopes, Pedro Dimitrov

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Magazine Marie Claire has created the modern woman + woman