Marika Barbie + vision

Essilor really increase surrounding subjects
French company Essilor, the manufacturer of ophthalmologic optics, and agency Callegari Berville Grey have presented printing campaign under a slogan "Improve your vision".

In scale

On prints the people who have dressed increasing lenses Essilor and how it became convenient to address with small details are represented.

Old grandmother by WOW Barbie

Pedicure by WOW Barbie

Improve your vision

Essilor, lens, people, print, slogan, and more:

Essilor really increase surrounding subjects + vision